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大学英语外贸写作【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

金泽林主编；金泽林，刘磊，王静编著
出版社：青岛：中国海洋大学出版社
ISBN：9787567009295
出版时间：2015
标注页数：382页
文件大小：41MB
文件页数：394页
主题词：对外贸易－英语－写作－高等学校－教材

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图书目录

Part 1 Basics of Business Writing3

Chapter 1 Manuscript Format3

Ⅰ．Lay Out(Arrangement)3

Ⅱ．Word Division5

Ⅲ．Capitalization7

Chapter 2 Punctuation11

Ⅰ．The Comma(,)11

Ⅱ．The Semicolon(;)19

Ⅲ．The Colon(:)21

Ⅳ．The Apostrophe(')25

Ⅴ．The Quotation Marks(" ")27

Ⅵ．The Period(.)30

Ⅶ．The Question Mark(?)30

Ⅷ．The Exclamation Point(!)31

Ⅸ．The Dash(—)31

Ⅹ．The Parentheses(( ))34

Ⅺ．Square Brackets or Brackets([])34

Ⅻ．The Ellipsis Mark(…)35

ⅩⅢ．The Slash(/)36

ⅩⅣ．Hyphen(-)37

Chapter 3 Words41

Ⅰ．Special Usage of Nouns41

Ⅱ．Special Uses of Verbs46

Ⅲ．Special Uses of Adjectives and Adverbs56

Ⅳ．Special Uses of Some Pronouns66

Ⅴ．Special Usage of Numerals71

Ⅵ．Special Uses of Prepositions73

Chapter 4 Sentences78

Ⅰ．Sentence Structure78

Ⅱ．Sentence Purpose82

Ⅲ．Phrases in Sentences85

Ⅳ．Joining of Sentences91

Ⅴ．Effective Sentences95

Ⅵ．Work for Variety in Sentences116

Chapter 5 Business English Writing Style125

Ⅰ．Eliminate Redundancies and Unnecessary-Repeated Words125

Ⅱ．Cut Empty or Inflated Phrases126

Ⅲ．Reduce Clauses to Phrases,Phrases to Single Words127

Ⅳ．Prefer Short Sentences to Complex Sentences128

Ⅴ．Avoid Using Outdated Commercialese in Business Letters128

Chapter 6 Language Skills and Writing Techniques145

Ⅰ．Comparison and Contrast145

Ⅱ．Cause and Effect150

Ⅲ．Condition153

Ⅳ．Exemplification156

Ⅴ．Time,Process and Space158

Ⅵ．Definition163

Ⅶ．Classification and Division166

Ⅷ．Summarizing or Conclusion171

Ⅸ．Precise Descriptions173

Ⅹ．Composition174

Ⅺ．Impersonal Reporting175

Ⅻ．Fact and Opinion177

ⅩⅢ．Proposition and Evidence178

ⅪⅤ．Inductive Approach179

ⅩⅤ．Deductive Approach180

Part 2 Practical Business Writing185

Chapter 7 Writing Effective Business Letters185

Ⅰ．Cultivate the"YOU"Attitude185

Ⅱ．Organize Before You Write186

Ⅲ．Consider Tone and Level of Usage186

Ⅳ．Follow the Standard Format Faithfully187

Ⅴ．Types of Business Letters190

Ⅵ．A Word About Envelopes193

Chapter 8 Employment Writing195

Ⅰ．Tips for Creating an Résumé or CV-Curriculum Vitae195

Ⅱ．Tips for Better Résumés198

Ⅲ．Standard Résumé Format200

Ⅳ．A Short-Version Résumé202

Ⅴ．Writing Appealing Job Application Letters203

Ⅵ．Other Correspondence Related to Employment206

Chapter 9 Correspondence for Entry to a College Abroad217

Ⅰ．Application Letters217

Ⅱ．Letters Concerning Reference/Recommendation230

Ⅲ．Autobiography by Applicants235

Ⅳ．Statement of Financial Support237

Ⅴ．Bank Statement239

Ⅵ．Warrant of Attorney240

Ⅶ．Application for Graduate Scholarships,Assistantships,Fellowships240

Chapter 10 Writing Lucid Memorandums244

Ⅰ．Routine Requests for Information and Favorable Responses245

Ⅱ．Routine Requests for Assistance and Favorable Responses246

Ⅲ．Giving Orders Straight to the Point247

Ⅳ．Refused Requests for Information or Assistance248

Ⅴ．Refused Requests for Changes in Policies or Procedures248

Ⅵ．Refused Claims Against the Company249

Ⅶ．Persuasive Memorandum250

Chapter 11 Summary(Précis)Writing257

Ⅰ．Uses of Summary Writing257

Ⅱ．Writing Procedures and Approaches258

Chapter 12 Goodwill and Social Letters271

Ⅰ．Congratulatory Letters271

Ⅱ．Letters of Appreciation274

Ⅲ．Letters of Sympathy275

Ⅳ．Letters of Condolence276

Ⅴ．Letters of Invitation277

Ⅵ．Replies to Letters of Invitation279

Ⅶ．Invitation Cards280

Ⅷ．Letters of Seasonal Greetings282

Chapter 13 Office Routine Letters285

Ⅰ．Letters of Arranging Appointments285

Ⅱ．Replies to Letters Proposing Appointments286

Ⅲ．Letters of Introduction287

Ⅳ．Letters Proposing Visits and Replies to Such Letters288

Ⅴ．Letters of Invitation289

Ⅵ．Letters Related to the Details of Visits291

Ⅶ．Itinerary/Program292

Ⅷ．Letters of Notification295

Chapter 14 Sales Letters299

Ⅰ．Sales Letters Should Be of Language Characteristics299

Ⅱ．The Writer Should Be Clear on the Purpose and Get All Necessary Preparations299

Ⅲ．Sales Letters Should Be Composed of Main Content299

Ⅳ．Sample Letters299

Ⅴ．Selling Yourself with Direct-Mail Letters302

Chapter 15 Business Report Writing307

Ⅰ．Business Trip Reports307

Ⅱ．Progress Reports310

Ⅲ．Proposal Reports313

Ⅳ．Periodical Reports316

Chapter 16 Understanding and Interpreting Graphic Information323

Ⅰ．Types of Charts323

Ⅱ．Commonly Used Expressions for Describing Charts326

Ⅲ．Several Important Points for Showing Charts327

Key to the Exercises337

Bibliography382