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旅游管理专业英语【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

段开成编著著
出版社：高等教育出版社
ISBN：
出版时间：2002
标注页数：376页
文件大小：67MB
文件页数：396页
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图书目录

Lesson One1

Text1

Evolution of Management1

Notes7

Vocabulary11

Comprehension Questions12

Discussion Questions14

Exercises14

Translation14

Writing15

Further Reading16

Case Study of Boeing Company16

Terms18

Synergy18

Delphi Analysis19

Profile19

Henri Fayol19

References23

Lesson Two24

Text24

Management:Functions and Skills24

Notes29

Vocabulary33

Comprehension Questions34

Discussion Questions36

Exercises36

Translation36

W riting37

Further Reading37

Case Study of Southwest Airlines37

Terms41

Management Control Systems41

Organizational Environment43

Profile44

Robert Dickenson44

References46

Lesson Three47

Text47

Decision Making47

Notes53

Vocabulary55

Conprehension Questions56

Discussion Questions58

Exercises59

Translation59

Writing60

Further Reading60

Case Study of Microsoft Corporation60

Terms63

Incentive Plans63

Intellectual Property65

Profile65

Autobiography of Herbert A.Simon65

References70

Lesson Four71

Text71

Strategic Management71

Notes76

Vocabulary78

Comprehension Questions79

Discussion Questions80

Exercises80

Translation80

Writing82

Further Reading82

Case Study of Amazoncom,Inc82

Terms86

Seven-S Framework86

Mission Statement86

Profile87

Michael Eisner87

References90

Lesson Five91

Text91

Leadership91

Notes97

Vocabulary101

Comprehension Questions102

Discussion Questions103

Exercises103

Translation103

Writing105

Further Reading105

Case Study of Greyhound Lines,Inc105

Terms108

ERG Theory108

Human Resources Management109

Profile110

Jack Welch,Jr110

References115

Lesson Six116

Text116

Motivating for Performance116

Notes123

Vocabulary127

Comprehension Questions128

Discussion Questions129

Exercises129

Translation129

Writing130

Further Reading131

Case Study of Wal-Mart Stores,Inc131

Terms134

Corporate Culture134

Reward Systems135

Profile136

Walt Elias Disney136

References140

Lesson Seven141

Text141

Interpersonal Communication141

Notes148

Vocabulary149

Comprehension Questions150

Discussion Questions151

Exercises152

Translation152

Writing153

Further Reading153

Case Study of Dell Computer Corporation153

Terms156

Corporate Communication156

Intercultural Communication156

Profile157

Sam Walton157

References162

Lesson Eight163

Text163

Restaurant Management163

Notes176

Vocabulary178

Comprehension Questions179

Discussion Questions180

Exercises180

Translation180

Writing181

Further Reading182

Case Study of McDonald's182

Terms185

SWOT Analysis185

Five Forces Model186

Profile187

Quintet of American Restaurant Industry 2001187

References195

Lesson Nine196

Text196

Hotel Management196

Notes206

Vocabulary208

Comprehension Questions209

Discussion Questions210

Exercises211

Translation211

Writing212

Further Reading212

Case Study of Marriott International,Inc212

Terms216

LBO(leveraged buyout)216

MBO(management by objectives)217

Profile217

Howard Johnson217

References222

Lesson Ten223

Text223

Travel Agency Management223

Notes232

Vocabulary236

Comprehension Questions236

Discussion Questions238

Exercises239

Translation239

Writing239

Further Reading240

Case Study of American Express Company240

Terms243

Chapter 11243

Chapter 7243

Profile244

Thomas Cook244

References245

Lesson Eleven246

Text246

International Financial Management246

Notes255

Vocabulary260

Comprehension Questions261

Discussion Questions262

Exercises263

Translation263

Writing264

Further Reading264

Case Study of First Union Corporation264

Terms267

LIBOR267

ROI267

Profile268

Milton Friedman268

References271

Lesson Twelve272

Text272

Management Support Systems272

Notes278

Vocabulary279

Comprehension Questions280

Discussion Questions281

Exercises281

Translation281

Writing282

Further Reading283

Case Study of R.H.Macy Co283

Terms285

EDI285

ERP286

Profile287

William H.Bill Gates Ⅲ287

References289

Lesson Thirteen290

Text290

Tourism Economics290

Notes298

Vocabulary304

Comprehension Questions305

Discussion Questions307

Exercises307

Translation307

Writing308

Further Reading308

Case Study of Harrah's Entertainment,Inc308

Terms312

Leading,Coincident,and Lagging Indexes(LCLg)312

Prime Rate314

Profile314

John Maynard Keynes314

References320

Lesson Fourteen321

Text321

Tourism Marketing321

Notes327

Vocabulary330

Comprehension Questions330

Discussion Questions332

Exercises332

Translation332

Writing333

Further Reading334

Case Study of Carnival Corporation334

Terms337

Market Segmentation337

Marketing Plan338

Profile339

Philip Kotler339

References341

Lesson Fifteen342

Text342

Business Research Methods342

Notes350

Vocabulary353

Comprehension Questions353

Discussion Questions355

Exercises355

Translation355

Writing356

Further Reading356

Case Study of EuroDisney356

Terms361

Hypothesis361

Model362

Profile363

Chuck Y.Gee363

References364

Notes365

Vocabulary369

References374